Australian-made ADI ammunition will now be distributed to dealers nationally through TSA Outdoors, with the partnership also set to support the future development of products specifically for Australian shooters.
TSA Outdoors has been appointed the Australian distributor of ADI World Class Ammunition, with trade ordering opening from August 21.
Manufactured in Victoria, ADI ammunition has been part of the Australian market since 1989 and is supplied across both civilian and defence markets internationally.
TSA Outdoors brings more than 60 years of experience in the Australian shooting industry to the partnership, along with an established national dealer network and dedicated sales and marketing team.
TSA Outdoors Managing Director Aaron Millard said the two Australian businesses had each built longstanding relationships within the shooting industry.
“Trust in the Australian market is not bought, it is accumulated. ADI has been accumulating that trust since 1989 and now carries it into defence and civilian markets around the world,” Mr Millard said.
“TSA has been doing the same with Australian dealers since 1965. Sixty years teaches you what a brand of that quality is owed, and we intend to deliver it.”
Importantly for Australian shooters, the partnership will extend beyond simply distributing the existing ADI ammunition range.
TSA Outdoors will provide market insight gathered through its dealer network to help inform the ongoing development of ADI’s sporting ammunition range.
A number of new products are already under development, with a focus on ammunition suited to Australian shooting conditions while delivering value, quality and performance.
Mr Millard said feedback from dealers and shooters would play an important role in that process.
“Dealers know what is missing from the shelf, and that knowledge is only worth something if it reaches the people who can act on it,” he said.
“The range is going to grow, and it is going to grow around what Australian shooters actually need. Value and performance are the tests we will be applying.”
TSA Outdoors will also support the ADI range through its existing marketing capabilities, having previously worked to develop brands including Pulsar and ZeroTech in the Australian market.
The new distribution arrangement applies specifically to ADI loaded ammunition.
Distribution arrangements for ADI reloading powders remain unchanged.
TSA Outdoors is a patron member of the Shooting Industry Foundation of Australia, is ISO 9001 accredited and holds Australian Trusted Trader status.