Coming soon: EuroOptic Australia

EuroOptic Australia is set to join the South Australian firearm retail sector and is aiming to become a major player in the Australian firearms e-commerce arena. The new venture from the RLD Group of Companies will open later this year, with a focus on preparing customers for their shooting adventures by offering a wide range of products and technical expertise from local shooting experts and industry leaders.

The bricks and mortar side of EuroOptic Australia will be located just two minutes north-west of Adelaide’s CBD, in a 250m2 showroom which is being renovated ahead of its official launch on August 1. Contained inside the store will be a team of expert shooters along with more than 200 firearms on show at any given time.

The same team of experts running the store will also be supporting the e-commerce side of the business, which will incorporate live chat and a phone line to answer any questions customers may have. Residents outside of Adelaide will be able to make use of the new EuroOptic Australia website and have their questions answered by the team of experts.

“We believe in offering the best customer service, the best range of products in Australia, both in-store and online,” said Monika Leniger-Sherratt, CEO of The RLD Group of Companies.

 With the backing of the RLD Group of Companies (which includes Lightforce Australia and Nightforce Optics) there will be no shortage of innovation and support. EuroOptic Australia will also source from local dealers whenever possible and stock brands not commonly seen in Adelaide at very competitive prices. 

“EuroOptic Australia will be a place everyone feels comfortable coming into. There will be a kids’ section to keep them entertained, workshops run by experts open to anyone, and parking will be available. We want to bring a new edge to the firearms industry.

“Our experts are shooters at local clubs, they know where to shoot and what you really need, and the products will be backed up by advanced customer service and technical assistance,” said Monika.

To celebrate their launch, EuroOptic Australia are giving away four individual prizes valued at $4500, including a Nightforce NXS 5.5-22X56 Rifle Scope, a Lightforce 240mm Handheld Light, a Lightforce 20” Single Row LED Lightbar, and a APRS Drag Bag. You can enter the giveaway by signing up at

When you sign up, EuroOptic Australia will also keep you informed about new product releases, events, in-store demonstrations and ensure you’re the first to know about their opening and other specials.

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