Lamellar partners with Nioa
Lamellar, Australia’s specialist performance hunting and shooting clothing provider, has announced a strategic distribution alliance with Australia’s leading wholesale provider of firearms, ammunition and accessory products, Nioa.
Since launching into the Australian hunting and shooting apparel industry in August 2009, Lamellar’s market acceptance has been positive since its inception.
“The positive testimonials from the field correspondents, customers, as well as professional hunters and reviewers from Western Australia, snowy regions of Victoria, inner New South Wales and all over Australia, reflect the time and resources invested into the research and development of our products,” Tom Chan, marketing director of Lamellar explains. “Our products are designed and built for our harsh and unique outdoor environment and this is just one of the factors differentiating Lamellar’s offering from the competitors”.
After a positive season in 2009, Lamellar searched for an effective and efficient distribution model to allow hunters and shooters from all states of Australia to have access to the innovative and technically advanced hunting clothing products of Lamellar. In 2010, Lamellar and Nioa formed an exclusive distribution alliance to execute the distribution strategy.
With its head office and distribution centre located in Brisbane, Queensland, Nioa has provided high-quality firearms, ammunition and accessories product’s to more than 500 retail outlets in every state of Australia. In addition, Nioa employs more than 30 full-time employees who are committed in providing the best customer service available to the Australian firearms industry.
Tom Chan comments, “Nioa’s world-class distribution facility is simply amazing and despite the fact that they’re Australia’s leading wholesale provider of firearms and ammunition, they’re constantly expanding to meet the requests of their customers which is quite encouraging.”
“Nioa’s professionalism, customer service reputation and expertise in the Australian and New Zealand firearms industry reinforces our confidence in Nioa as an exclusive long-term partner for Lamellar”.
Paul Brent, sales manager of Nioa, said, “We’ve been looking for a product line, which offers high-quality workmanship, value for money and a simple package that is suitable for our industry; and we’re very confident that we’ve found the right partner”.
“The Nioa team is excited about the partnership with Lamellar and by continuing to collect valuable feedback from our customers; we’re looking forward to working side by side with Lamellar to continue to offer an innovative, technically advanced and truly Australian offering to our customers”.
Lamellar’s winter range will be available at leading hunting, firearms and accessory dealers across Australia in the coming weeks.
To find the nearest Lamellar dealer stockist, visit http://www.nioa.net.au/DealerSearch/
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