Lamellar announces the release of performance clothing designed for Aussie hunters
Lamellar, the newly founded, 100 per cent Australian owned company dedicated to provide Australian hunters and shooters with world-class innovation, functional clothing and accessory products, are proud to announce its first product launch in winter 2009.
Initially established in February 2008, Lamellar’s vision is to be able to provide all hunters and shooters in Australia with high-quality, functional and innovative products specifically for the hunting and shooting in Australia. The company has spent the first 12 months of their business life investing heavily into product research and development and testing.
Marketing director of Lamellar Tom Chan explains, “We want to be able to provide Australian hunters and shooters with products that have been researched, tested and developed specifically for the environment that they’ll be used in.”
“Australian climate, humidity levels, temperature levels, industry requirements and even game animal species differ from the rest of the world and that’s why we believe that the market deserves products designed by an Australian company for Australian customers,” said Tom.
Lamellar’s initial product line launch will consist of a range of innovative clothing products developed for maximum protection and success while hunting in the colder seasons all the way through to mid-spring.
“Our outerwear gear uses a specially selected fabric which is designed to keep the user comfortable between the temperatures of -4 to 16C; this allows Aussie hunters and shooters to use our products from late autumn all the way through to mid-spring, while remaining comfortable and protected,” said Tom.
The product range comprises of a simple, yet effective mix of outer layer, mid layer and base layer clothing products, including:
- oZterrain series: Entry level waterproof/breathable jacket/pants
- Pursuit series: Highly functional waterproof/breathable jacket/pants
- Xplorer vest: Multipurpose waterproof/breathable vest
- Eco-active thermal: Quick dry, moisture wicking long sleeve thermal shirt
One of Lamellar’s key competitive advantages is the application of technologies in their product range.
“We’ve applied the latest in fabric and digital printing processes to the hunting and shooting market so that our customers can enjoy the features of leading outdoor products while taking part in their beloved sport, hunting and shooting,” explains Tom.
These technologies include:
- Waterproof rated and breathability rated membrane technology
- Silent, durable and stretchable fabric designed for hunting and outdoor applications
- Functional thermal fabric technology made from ecologically friendly materials
- Australian designed camouflage pattern with 3D imaging effects
- HD printing technology for all ContraCAM product applications
Lamellar’s exciting new product line launch can be found at leading shooting and hunting stores across New South Wales, so be on the lookout for Lamellar products and support Australia by buying from an Australian company.
If you are interested in stocking high-quality, Australian designed and developed hunting and shooting apparel, please phone 02 9516 2575 or email contact@lamellar.com.au
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